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Project Management • Innovative Marketing • Program Management
World-wide program leader with a proven track record of optimizing Return on Investment (ROI) through multi-touch, multi-channel marketing campaigns with innovative approaches to improving customer satisfaction and marketing reach.
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Thought Leadership: Recognized for expertise in developing new and innovative approaches to retain core clients and attract new customers.
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Online, Event and Direct Mail Marketing: Led development of marketing, financial and creative expertise designed to reach target audiences via email, eNewsletters, web landing pages, banners, smart spots, search engines, and direct mail campaigns - utilizing social media and Web 2.0 as well as intelligent offers to maximize customer interest.
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Vendor Management: Responsible for management of IBM Systems Magazine with circulation of over 100,000 touching 3.5 million customers annually.
NLE
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